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About the job
Overview:
What you will do • Responsible for user life cycle management, including user acquisition, conversion, promotion and retention • Develop growth strategy according to user needs to reach user growth goal • Strongly data-driven, make workplan based on goals, monitor ROI, gain insight from data, and quickly update until reach target • Work closely with R&D, BD and other teams, build marketing plans and activities by industry gameplay to target C-end user growth
Your skills and experience • Bachelor degree or above, 5+ years of working experience in Internet C-end marketing or user growth, with clear thoughts for user growth • Depth understanding of indicator tracking and business data analysis such as user acquisition and retention • Practical experience in performance advertising, KOL marketing, content marketing and affiliate marketing, etc. • Familiar with the growth of overseas social media operations is preferred, including but not limited to: Twitter/Discord/Telegram /Youtube/Reddit • Familiar with blockchain and Web3 industry trends and platform operating models. Experience in related industry in preferred • Self-drive, logical thinking, sensitive to data with good communication skills and ability to solve complex problems • Base in Shanghai
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