What's the most creative digital marketing campaign you've seen, and what made it so effective?
For me, the most creative digital marketing campaign I've seen was Burger King's 'Whopper Detour' campaign. They offered customers a Whopper for 1 cent, but only if they were within 600 feet of a McDonald's. This campaign used geolocation technology in a fun and innovative way to drive foot traffic to Burger King locations. It was effective because it was not only creative but also encouraged customers to engage with the brand in a unique way. What about you? Have you seen any campaigns that have stood out to you?