How Calculating Unique Visitors Can Indicate Better SEO

Calculating unique visitors is a crucial metric for evaluating the effectiveness of your SEO efforts and overall website health. Unique visitors represent the number of distinct individuals who visit your site over a specific period. Here’s how tracking this metric can be a good sign for better SEO:
Audience Reach
An increase in unique visitors indicates that your website is attracting new users. This suggests that your content is reaching a broader audience, which is a direct result of effective SEO strategies. A growing number of unique visitors can signify that your site is becoming more visible in search engine results.
Content Relevance and Quality
Unique visitors reflect the relevance and quality of your content. When more unique visitors are coming to your site, it means that your content is meeting the needs and interests of searchers. Search engines prioritize high-quality content that satisfies user intent, so an increase in unique visitors can signal to search engines that your site provides valuable information.
Effective Keyword Targeting
A rise in unique visitors often indicates that your keyword targeting and optimization are effective. If you are drawing traffic from relevant search queries, it means that you are successfully optimizing your content for the right keywords. This improves your rankings on search engine results pages (SERPs), leading to more organic traffic.
Improved Domain Authority
More unique visitors can lead to increased backlinks and social shares, enhancing your site's domain authority. Higher domain authority can improve your rankings and visibility in search engine results, driving even more traffic.
User Experience (UX) and Engagement
Unique visitors who find your site user-friendly and engaging are more likely to return and spend more time on your site. Positive user experiences (low bounce rates, high dwell time) are factors that search engines consider when ranking pages.
What else? Let me know if i have missed any point.