PROJECT MANAGER

PONTIFICIA UNIVERSIDAD JAVERIANA

1. Helped to conduct a study (Scaling up science based mental health interventions in Latina America) Pontificia Universidad Javeriana and Dartmouth College, USA. Its purpose was to test a new way of providing care for depression and problematic alcohol use in primary care systems in Colombia, by means of an App called Laddr ESCO, including approximately 2,000 people from all the study sites (urban, semi-urban and rural areas) in Colombia who agreed to participate.
3. Responsible for coordinating and managing the model, participating in all technical and operational activities necessary to guarantee the adequate development of the process of data collection, including the organization, consolidation of the collected information and collaboration in the writing of the published article: Perceived access to general and mental healthcare in primary care in Colombia during COVID-19: a cross-sectional study. Published in Frontiers in Public Health, section Public Mental Health.

DIGITAL MARKETING ASSISTANT

GRUPO GIGA

1. In charge of reading the inputs (insight/metrics), focusing on performance campaigns CPM, CPC, CPA, CPL, CPS, acting as back office for the Key Account Manager and providing executive reporting to the areas that require it, including the management and performance teams.
2. + Extracting and analyzing the insights provided by the Google Analytics platform and the advertising network, mainly from Google and Facebook.
3. + CRM Management.
4. + Managing key metrics by analyzing historical data.
5. + Studying the parameters of PPC campaigns.
6. + Website management.
7. + Competition analysis.

EVENTS AND PARTNER MARKETING ASSISTANT

IOVLABS

1. Responsible for coordinating the logistics and operations of all events (virtual and in-person), co-marketing and social media campaigns that require the presence of IOVlabs collaborators and partners from start to finish.
2. + Coordinate the relationship between the Innovation, Fintech, Crypto and audiences globally.
3. + Analyse sponsorship proposals.
4. + Drive event communication in the local and virtual bitcoiner communities.
5. + Create graphics and images.
6. + Drive creative marketing campaigns through a number of different platforms (LinkedIn, Discore, Twitter)
7. + CRM management
8. + Monitoring of all events that require the presence of IOVlabs.
9. + Tracking of growth metrics, KPIs and OKRs.
10. + Manage budgeting, merchandising and compan+ Follow up with suppliers arounworld to ensure delivery, production and distribution of merchandising and/or any necessary ements for events where IOV has a presence.
11. + Collect, record and analyse metrics from partner events and campaigns.
12. + Apply insights into content marketing strategies.
13. + Create and coordinate interviews and crypto user research (buyer persona).
14. + Research and collect together with all ecosystem partners DeFi success stories (storytelling).

Universidad Externado de Colombia

SOCIAL AND HUMAN SCIENCES

MICROSOFT

DIGITAL MARKETING