Adolfo González de Castilla
Marketing Lead
Madrid, España
4
Followers2
FollowingSeasoned and qualified business professional with over +17 years of experience in developing and executing effective marketing strategies for business productivity and sustainable growth. Background: My engineering degree gave me a strong foundation in problem-solving and logic design thinking background, complemented with a significant managerial experience in leading global FMCG and Financial Services organizations, in addition to an international Executive MBA in a multicultural business environment, have helped me develop strong business qualifications for today’s highly competitive and globalized market. + Multicultural experiences: Mexico, Australia, USA, Latam, Spain + Bilingual: Spanish, native and English, professional/advanced (C1)
Careers
Partner & Managing Director
The GF Consulting Group
Full time05/2015 - 09/2023
- MEXICO + SPAIN
- The GF Consulting Group (GFCG) is a boutique management consulting firm and advisor on innovation
- and business strategy. We work with our clients to build the capabilities that enable organizations to
- achieve sustainable advantage.
Product - Marketing Director
Grupo Salinas
Full time10/2015 - 05/2023
- Responsible for designing the vision, innovation and commercial strategies for Presta Prenda (Banco
- Azteca's Pawn Business). Presta Prenda with +1,100 POS is the best one-stop shop in Mexico for gold
- jewelry & coins in a simple, convenient and secure way. It is the only place where you can buy, sell, get
- a loan, or even storage it in a safe vault.
- Key Responsibilities:
- - In charge of the design, development and the flawless execution of new product innovation (retail,
- financial, payments, etc.) and sustainable business model design. [digital & data-driven]
- - Leading both Brand Building and Brand Development, creating A&P plans across the full marketing
- mix. Including brand communication and innovation.
Sr Marketing Manager
Samsung Electronics
Full time05/2013 - 05/2015
- Reporting to the Sales & Marketing Director, I provide vision and leadership, recommending specific
- actions to ensure short and long-term success of the Home Appliances in México, working closely withthe
- local, regional and global teams. The Home Appliances category is worth $1,500M USD 2013.
- Responsible for $15M USD A&P budget spent.
- Key Responsibilities:
- - Responsible for providing vision and leadership for 3 key categories: Refrigerators, Washing
- Machines and Microwave Ovens.
Education
Tecnológico de Monterrey
STORYTELLING
12/2022 - 02/2023OtherClass of 2023
Stratominds [ Scaled Agile Partner ]
PRODUCT OWNER / PRODUCT MANAGER SAFe® 5.0
01/2023 - 02/2023OtherClass of 2023
IPADE Business School
ANALYTICS AND DATA GENERATION
10/2021 - 01/2022OtherClass of 2022
MIT Sloan School of Management
MASTERING DESIGN THINKING
04/2019 - 11/2019OtherClass of 2019
University of Technology, Sydney [UTS]
EXECUTIVE MASTER OF BUSINESS ADMINISTRATION (EMBA)
12/2008 - 05/2010Master's DegreeClass of 2010
Tecnológico de Monterrey
ELECTRONICS AND COMMUNICATIONS ENGINEERING (ECE)
07/1997 - 04/2002Bachelor's DegreeClass of 2002
Collections
Assessment badge
Completed assessment
10/05/2023
Skills
Business SavvinessMarketing strategyCommunicationProject managementTeamworkStorytellingInnovationFlexibilityAdaptabilityWorking with data
ExperienceDirector-level8+ years
Hourly rate$75/hr
Open to
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