Growth Data Analyst

BairesDev

1. As a Growth Data Analyst at BairesDev, I lead analytics initiatives across various areas of the Growth team, driving strategic decisions and enhancing our market leadership in nearshore technology solutions. My responsibilities include developing comprehensive reports for SEM and display advertising campaigns to improve lead quality and operational efficiency, utilizing tools such as Google Ads, Meta Ads, and LinkedIn Ads. I also oversee analytics related to growth experiments, manage SEO analytics using Google Search Console and Google Analytics 4, and handle brand analytics by managing data requests that support content validation. Additionally, I work extensively with Microsoft Server SQL, Databricks, Tableau, and Google Analytics 4 to generate crucial reports and conduct in-depth analyses, ensuring data-driven decision-making across the organization. Overall, my role involves analyzing, reporting, and collaborating closely with various teams to ensure that our strategic insights lead to effective growth initiatives, contributing significantly to BairesDev’s ongoing success and leadership in the technology sector.

Cast Member

The Walt Disney Company

1. During my internship at The Walt Disney Company, I had the incredible opportunity to engage guests as a host of Turtle Talk with Crush. I also played a crucial role in ensuring safety and communication within The Seas (Epcot Aquarium), while contributing to park clearances and fireworks coordination. This transformative experience deepened my passion for creating exceptional guest experiences and exemplifying the magic of Disney.

Head of Digital

Quik Solutions - Club Car

1. During my tenure at Quik Solutions, I was entrusted with the responsibility of formulating a comprehensive business plan that played a crucial role in obtaining dealership approval from Club Car. Despite working with limited resources and tools, I collaborated closely with a talented team, providing guidance and support in navigating the digital landscape. Taking charge of the SEM and display campaigns, we strategically optimized our efforts, achieving outstanding results. Remarkably, our campaigns generated an impressive return on ad spend (ROAS) of $98,876 within the first year, contributing to the company's growth and success. Our achievements demonstrated that with creativity and resourcefulness, even with limited means, significant accomplishments can be realized.

Universidad del norte

International Business

Universidad del norte

Business Administration