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Domingos Pinto-Coelho

Product Designer

Madrid, Spain
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My name is Domingos, I have a solid background as a Senior UX/UI Designer for over 5 years, I have a diverse skill set and holistic view of product development that position me competitively in the market.

In my previous role at Zasady, I took on a pioneering role as the first designer on the team. Not only did I successfully onboard our initial client and lead the design processes to create an exceptional end product, but I also played a pivotal role in scaling the design team to three members. This experience allowed me to foster an environment of creativity and collaboration, leading to the success of our initiatives.

My expertise extends beyond traditional design boundaries. I have delved into the realms of marketing automation and search engine marketing, gaining insights that have allowed me to contribute comprehensively to overarching business goals. This multifaceted approach ensures that my design decisions are not only visually appealing but also strategically aligned with broader company objectives.

I have a certification in Product Management, acquired through a rigorous course. This certification has equipped me with a strategic understanding of the product lifecycle and a profound ability to bridge the gap between design and business objectives.

Careers

Senior UX/UI Designer

Zasady

Full time02/2022 -
  1. Redesigned the mobile app to align with user expectations, increasing interaction rate by 40% and reducing abandonment
  2. rate by 35%.
  3. End-to-end design of a landing page template that achieved on average 30% lead conversion rate, in over twenty use cases.
  4. Coached junior and mid level team members.
  5. Successfully managed different stakeholders to deliver user centered solutions within the established timeframe.
  6. Redesigned our marketplace’s UI to achieve a 20% increase in online sales.
  7. Created Standard Operating Procedures to onboard new clients.
UX/UI Designer

Zasady

Full time02/2021 - 02/2022
  1. Designed three mobile-first website templates from scratch that achieved an average of 15% organic lead conversion rate, in over forty use cases.
  2. Helped scale the design team from one member to three.
  3. Established the internal and external collaborative workspace and the company’s service KPI standards.
  4. Preparing and presenting wireframes and hi-fi prototypes to team managers and key stakeholders.
  5. Leveraged analytics to improve overall campaign KPIs resulting in a standard interaction rate of 10% and conversion rate of 15%.
  6. Conducted various A/B tests culminating in a 20% increase in conversion rate and 25% decrease in abandonment rate.
UX/UI Designer

Nanos AI

Full time08/2019 - 02/2021
  1. Redesigned the Design System with pixel-perfect precision, decreasing the customer’s journey time to conversion by 25%.
  2. Conducted thorough user research and usability testing to identify and resolve UX issues on the website and web app, improving user satisfaction and engagement.
  3. Delivered responsive and engaging user experiences for our clients, developed with HTML5, CSS3, Bootstrap and JavaScript.
  4. Presented prototypes, flow charts and other design artifacts to key stakeholders and team leaders.
UX/UI Designer

Goldenbook

Full time01/2018 - 01/2019
  1. Designed visually appealing and reader-friendly layouts, utilizing strong knowledge of typography, color schemes, and composition.
  2. Edited images and optimized visual elements to ensure high quality visuals that enhanced the overall reading experience.
  3. Ensured brand consistency by adhering to established style guidelines, reflecting the company's identity through design elements and visual language.
  4. Demonstrated excellent time management skills in a fast-paced environment, consistently meeting project deadlines and delivering high quality work.
  5. Improved the overall readability and engagement of content by architecting information and graphic elements in a clear and engaging manner.

Education

Universidade Nova de Lisboa

Computer Science

08/2014 - 06/2017Bachelor's DegreeClass of 2017
Skills
Design featuresValidate conceptsOptimizationWeb designApplication designMarketingProduct managmentWeb dev
Experience5-8 years

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