Ezequiel Sotelo Aguilar
UX writer
👋 Hello! My name is Ezequiel and I live in Buenos Aires, Argentina. 👨💻 I'm an Advertising Creative with experience in copywriting, who became a UXer with the goal of designing the best experiences for users. After that professional change, and for the last 3 years, I have worked as a Senior UX Writer, Conversational UX Designer and UX Content Designer, although I also have knowledge of UX/UI.
Careers
UX Content Designer
PVS (Pago Virtual del Sur)
- - I am in charge of the creation and iteration of content for desktop, app, and other products.
- - I collaborate daily with Product Designers, UX Researchers and UX/UI Designers for the research and design of various projects.
- - I continuously design and iterate the company's Content Design System.
- - I define and review the voice and tone for each communication.
- - I perform benchmarking and research to improve experience design.
- - I refactor and tropicalize content for different countries.
UX Content Designer
Nonconformist
- - I was in charge of the creation and iteration of content for the SME and Wholesale segment, with the Office Banking product.
- - I reviewed Banco Galicia's consistency in voice, tone and personality daily for each communication. - I actively collaborated in the Lending and Check Sales products.
- - I improved the error experience within the Galicia app.
UX Writer
Transbank S.A.
- 🏦 UX Writer for Tinet in Transbank S.A.
- ⌨️ Content writing.
- 🗣 Definition of voice and tone.
- 🔁 Iteration and maintenance.
- 🔍 Benchmarking.
- 💬 Storytelling.
- 📕 Glossary development.
- 👥 Teams: Onboarding & Recruitment | Wallets (Onepay)
Conversational UX Designer
Bleett
- 🤖 Design of conversational experiences for companies like Motorola, ICFES, Intercorp, Banco Macro and Meridional Seguros.
- 📔 Development of personalities and writing manuals for bots and virtual assistants.
- 💬 Conversational content writing.
- 🔁 Iteration and maintenance of chatbots.
- 📐 Flowchart design.
UX Writing Tutor
Coderhouse
- 👁️🗨️ Resolution of student queries.
- 📝 Correction of challenges and deliveries.
- ✔️ Attendance taking.
- 🤝 Collaboration with teachers.
Education
Pulsión Digital
UX Writing
Coderhouse
UX/UI Design
Crehana
UX Writing & UX Editing
Coderhouse
UX Writing
Superior School of Advertising
Higher Technician in Creative Advertising
My projects
MVALM
MVALM is the app that, by gathering valuable information in one place, comes to solve a somewhat uncomfortable and little recognized problem: the need for thousands of Argentines to emigrate.
Role: UX Writer | UX/UI Designer | UX Researcher
Completed: 7/2022
Live project: https://www.behance.net/gallery/149567591/MVALM-Diseno-UXUI
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