Javier Guillen Abarca
Marketing manager
Zapopan, Jalisco, México
3
Followers0
FollowingI'm an avid mountain climber (amateur level) and since the last few years I've performed different roles related to Marketing and growth activities with strong experience in Customer Acquisition and Sales. I have to privilege to be part of one of the best Fintech Company in Latin America. I've been in charge of all the digital paid advertising channels, where I work closely with top tier technological companies, like Facebook, Google, Taboola. I'm also literate in SEO best practices. Thanks to my background on business management and my Master's Degree in Marketing, I am capable of understanding the global strategy and transform it into specific actions for acquiring customers efficiently.
Careers
Growth Marketer
GUIA Consultora
Full time contract07/2021 - 07/2023
- Responsible for the analysis and implementation for a new CRM and Marketing Automation platform.
- Growth and acquisition strategies: KPI definition, channel selection and optimization.
- Go to market strategy and process optimization to improve MQL and SQL quality
Education
ITESO
Global Marketing
01/2014 - 05/2017Master's DegreeClass of 2017
Skills
Meta AdsAnalyticsGoogleMarketing strategyOptimize product contentSEO optimizationSocial Media MarketingKnowledge HTML5Content strategyLinkedIn Ads
ExperienceSenior-level5-8 years
Hourly rate$30/hr
Open to
remote
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