Marketing Consultant

Independent

1. Developed comprehensive 360° marketing and communication strategies.
2. Organized and provided guidance for corporate events, including product launches.
3. Executed successful product positioning initiatives.
4. Crafted branding strategies for achieving premium product and service positioning.
5. Implemented HR services, including organizational charts and role definitions, to enhance business efficiency.
6. Provided full-scale advisory services within the fashion and apparel industry. Key clients included McDonald's, AB Communications, Executive Forum, Neutrona, CEO L
7. eadership Summit, Aime, Isabelle Rose, and Unicoin USA (as a contractor)

Senior Sales Analyst

Telecom

1. • Responsible for the coordination and execution of commercial campaigns for the
2. residential channel such as: training and instructions to the sales force, visibility
3. materials for points of sale and commercial incentive program.
4. • Generate reports to the Commercial Management with qualitative and quantitative
5. information of the plan and commercial actions.
6. • Coordinate the trade marketing budget and manage the relationship with the suppliers
7. in the area.

Marketing Manager

Samsung

1. In charge of developing and implementing marketing strategies and communications
2. campaigns for customers, retails, Carrier and B2B business including all aspect (Press,
3. Digital media; visual, POP Material)
4. In charge of carrying out communication plans, 360°product launch campaign, corporate
5. event, strategic actions of sell in and sell out.
6. Develop of strategy alliances with other brands
7. Analysis and follow up of sales and promotion activities in order to improve performanse
8. and also decision making
9. • Overall responsibility for the effectiveness of marketing campaigns, lead communications
10. teams (internal & external) in the planning and execution. Management of advertising
11. agency, media agency, public relations agency, promotion and trade MKT agency.
12. • Design, plan and control Marketing Activation Plan (ATL, Media, BTL, Trade Marketing,
13. PR, Social Media, Search, Research)
14. • Analysis of market variables and proposals for action plans for each category.
15. • Responsable for all the B2B strategy, product experience and brand value
16. • Partner with product marketing team and sales team to ensure communications are
17. aligned to brand proposition and business sales objectives.
18. • Manage and optimize marketing budget
19. • Team management and supervisin

Marketing Manager A

Samsung

1. • In charge of developing and implementing marketing strategies for Consumer electronics
2. pbusiness unit (TV and consumer appliance) and Samsung Corporate business unit as ell.
3. ress, Digital media plan; KV communication strategy, CRM )
4. • Define and prioritize marketing campaigns for consumer electronics products
5. • Interface with the Commercial team to support marketing campaigns of clients/partners.
6. Strategize ways to share and leverage assets and tactics.
7. • Overall responsibility for the effectiveness of marketing campaigns, lead communications
8. teams (internal & external) in the planning and execution. Management of advertising
9. agency, media agency, public relations agency, promotion, and trade MKT agency.
10. • Design, plan and control Marketing Activation Plan (ATL, Media, BTL, Trade Marketing,
11. PR, social media, Search, Research)

Customer Marketing Manager

Nokia Chile/ Microsoft

1. • In charge of developing and implementing marketing strategies and communications campaigns for
2. Carrier ( America movil) business including all aspect (Press, Digital media; visual, POP Material, tv
3. commercial)
4. • In charge of carrying out communication plans, 360°product launch campaign, corporate
5. event, strategic actions of sell in and sell out with our customers
6. • Achieve synergies with the client to optimize the marketing budget
7. • Develop of strategy alliances with other brands (special deals)
8. • Analysis and follow up of sales and promotion activities in order to improve performance
9. and also decision making
10. • Overall responsibility for the effectiveness of marketing campaigns, lead communications
11. teams (internal & external) in the planning and execution. Management of advertising
12. agency, media agency, public relations agency, promotion and trade MKT agency.
13. • Design, plan and control Marketing Activation Plan (ATL, Media, BTL, Trade Marketing,
14. PR, Social Media, Search, Research)
15. • Analysis of market variables and proposals for action plans for each category.
16. • Partner with product marketing team and sales team to ensure communications are
17. aligned to brand proposition and business sales objectives.
18. • Manage and optimize marketing Budget

Digital Marketing specialist

Nokia

1. Define and lead implementation of Integrated Marketing strategies to enhance the
2. interaction with all relevant stakeholders among different communication channels (Own,
3. bought and Earned media) seeking an increase of business impact and ROI for the
4. assigned Brands, driving teams through the Digital Transformation journey.
5. • Analysis of Digital metrics (visits impressions unique clicks, average time) digital
6. campaign performance assessment (CTR/CTM)
7. • Leading a local marketing communications team (5 people)

Universidad de Chile

Marketing

UADE

Public Relation