Mel Vanderseen
Marketing manager
Madrid, Spain
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Followers0
FollowingI am a Digital Marketing expert I LOVE creating new things, exploring new ideas and mixing concepts from different fields for out of the box solutions. I work with B2B and B2C clients to drive growth and foster customer loyalty through strategic Email campaigns. I manage and build overall email marketing strategies, determine email marketing KPIs, design and implement direct email marketing campaigns, and analyze campaign performance and suggest improvements. creating engaging and personalized content that resonates with the target audience and delivers value. I am passionate about helping businesses thrive in the digital landscape My professional experience includes: ✔ Email Marketing ✔ Retention Marketing ✔ Lifecycle Marketing ✔ Influencer Marketing ✔ Affilate Marketing ✔ Marketing strategy ✔ Marketing consultent ✔ Costumer journey ✔ E -commerce ✔ Start ups I enjoy working with diverse and collaborative teams, learning new skills and tools, and contributing to the success of the organization.
Careers
Freelance
Mel Vandersteen
Freelancer12/2023 - 1/1970
- Email Marketing
- Retention Strategies
- Marketing Consultancy
- Customer Journey Optimization
- Campaign Management
Marketing Manager
Pit&Pit
Full time contract8/2021 - 3/2023
- Led and oversaw all marketing operations, including brand management, market research, content strategy, digital marketing, and public relations.
- Managed marketing budgets, forecasting costs, and ensuring that spending aligned with business objectives.
- Drove customer acquisition initiatives, leveraging innovative tactics and channels to attract and retain a diverse client base.
- Developed and executed all email marketing strategies and automations resulting in over 2 million in revenue in less than a year.
- Maintained Customer Retention Rate between 88% and 96%.
- Collaborated with cross-functional teams to align marketing strategies with overall
- business goals.
- Affiliate manager: Developing and managing affiliate marketing strategies
- Influencer marketing: Create and execute influencer marketing strategies and creative campaigns.
- Social media management: Develop, implement and manage social media strategy.
Product Marketing Manager
Saloona
Full time contract11/2019 - 6/2020
- Developed and executed go-to-market plans resulting in a 30% increase in market share.
- Collaborated with the sales team to create sales enablement tools and materials that contributed to a 15% increase in conversion rates.
- Conducted market analysis to identify trends, competitive landscape, and opportunities for product differentiation.
Social Media and influencer Manager
McCann Tel-Aviv Israel
Full time contract3/2017 - 11/2019
- Created and managed campaigns for high profile companies. Dove, Ikea, La Roche Posay, Garnier, Huggies and more.
- Established the influencer department. Bolstered over 3M ILS in the first year
- Managed all aspects of influencers campaigns including outreach, contract negotiatiation
Education
The Open university of Israel
Marketing
Bachelor's DegreeClass of 2015
My projects
FUSE
Fuse, a dynamic blockchain company from Tel aviv, faced a challenge in optimizing their Marketing efforts.
Role: Marketing Consultant
Completed: 11/2023
Live project: https://dogfish-fiddle-lm52.squarespace.com/config/
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Skills
Marketing strategyEmail Marketing managerMarketing digital Influencer mkt Sr. Marketing ConsultantCollaborationProject managementBusiness CentralLeadershipCommunication
ExperienceSenior-level8+ years
Hourly rate$60/hr
Open to
remote
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