Product Designer

Stori

1. Spearheaded A/B testing initiatives resulting in a 10% increase in the on-time pay rate by optimizing the principal credit component, exceeding performance targets.
2. Conducted segmented user surveys leading to the creation of behavioral maps, informing strategic decisions, and enhancing user experiences, contributing to a 15% improvement in overall customer satisfaction.

Ssr. UX Designer

Mercado Libre

1. Implemented data-driven enhancements in collections communications, resulting in a notable 15% reduction in the contact rate and an improvement in overall user engagement.
2. Collaborated with cross-functional teams at Mercado Libre to plan and monitor new payment tools, ultimately contributing to a substantial increase in Net Promoter Score (NPS) within Mercado Credito.
4. Managed and supervised cross-functional projects and validations across A
5. Managed and supervised cross-functional projects and validations enhancents in product quality.

UX Designer

Wemerang

1. Led the successful launch of the inaugural MVP application at Wemerang in the Mexican market, resulting in positive feedback and a 15% increase in user adoption
2. Employed the "jobs to be done" approach and user stories to meticulously dene requirements and ensure seamless integration into the backlog.
3. Crafted and rened user o, information architecture,

UX Designer

MELE

1. Reviews and rigorous usability testing.
2. Employed agile methodologies for both qualitative and quantitative research.
3. Methodically measured usability, performed heuristic analysis, benchmarked against industry
4. Estandards, and established vital metrics.

UX Consultant

Makers for Good

1. fostered productive ideation sessions with stakeholders to derive meaningful insights.
2. Ensured unwavering product accessibility and user-friendliness by adhering to human-centered design principles.
3. Crafted engaging interactions and meticulously dened the Information Architecture of an internalplatform.
4. Redesign of pre-existing assets for new functions, balanced with creativity to dene new design
5. patterns.

Universidad Autonóma del Estado de México

Ciencias Ambientales