Chief Marketing lead

Rockswap

1. Developed and executed a comprehensive marketing strategy for a leading web3 company, resulting in a 40% increase in brand awareness and a 25% boost in customer engagement within the first year.
2. Translated intricate web3 product features into clear, customer-centric messaging, effectively positioning the brand as a market leader and driving a 30% increase in conversion rates.
3. Led a cross-functional team to manage all aspects of the marketing mix, including digital campaigns, event planning, and PR initiatives, maintaining a consistent brand presence across multiple channels.
4. Collaborated closely with the product team to integrate marketing efforts into the sales process, resulting in a 20% increase in sales pipeline generation through targeted campaigns.
5. Conducted regular market analysis, identifying emerging trends and competitors' strategies, and adapting the marketing approach accordingly, leading to a 15% improvement in campaign effectiveness

Head community manager

Trellis Finance

1. Building the community social media handles.
2. As a community manager for Trellis, I had the privilege of fostering a vibrant and inclusive community of passionate individuals. Through strategic initiatives and engaging content, I cultivated a strong sense of belonging, resulting in increased user engagement and retention. By organizing regular events, hosting informative AMA sessions, and implementing feedback-driven improvements, I empowered community members to become active contributors and brand advocates. Witnessing the growth and collaboration within the community was immensely rewarding, reaffirming the power of community-driven initiatives in driving project success

Partnerships and marketing

Splinterland

1. Conduct market research and competitive analysis to identify new partnership opportunities and stay ahead of industry trends.
2. Track and analyze the performance of partnerships, providing regular reports to management and optimizing collaboration efforts based on data-driven insights.
3. Assisted the business development team in identifying potential partners and market opportunities in the Web3 gaming space.

University of Nigeria, Enugu state

Medical Laboratory Sciences