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STANLEY OKOH

Digital marketing

Edinburgh, UK
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Hardworking leader and target driver with strong experience in the direct and digital marketing industry and executing promotions, projects, competitor and website analysis with Ad and keyword researching. My detailed and analytical skills are strong, and I am industrious and enthusiastic looking forward to being among a company with new challenges and progressing to the next phase of my career.

An Experienced Digital Marketer with Over 10 Years of Expertise in Experiential Marketing, Business, Retail, as a seasoned digital marketer with a proven track record, I bring over a decade of industry-specific knowledge and
an unwavering passion for creating meaningful connections between brands and their audiences. My diverse
background spans experiential marketing, business development, retail strategy, and entertainment, providing a
unique blend of skills that can elevate your organisation’s digital presence.

Digital Marketing Journey: Since 2020, I've been dedicated to mastering the dynamic world of digital marketing, staying at the forefront of the latest trends, tools, and strategies. Over the years, I've successfully executed campaigns, harnessing the power of SEO, SEM, content marketing, social media, and email marketing to achieve outstanding results. With years of hands-on experience, I've honed my skills to deliver compelling digital strategies that drive growth, engagement, and ROI.
Global Perspective: My international mindset and experience collaborating with diverse teams have equipped me to excel in a multicultural environment. I'm eager to leverage my expertise to help businesses thrive on a
global scale. Whether you're looking to expand your brand's reach, optimise digital performance, or innovate your
marketing strategies, I'm ready to take your organisation to new heights.

Careers

Digital marketing specialists

Accelerando Limited

Freelancer05/2023 - 11/2023
  1. Using Elementor, create and edit websites and build content (text, video, and image-based). website and content evaluations to make sure that the information on websites speaks to consumers and advances the goals of the business.
  2. • Constantly producing, modifying, enticing, and producing eye-catching material for diverse platforms, including Slack, LinkedIn, YouTube, and others. Examples of this typecontent include polls, carousel postings, and video editing. making sure it reflects the tone and messaging of the brand.
  3. • Timely and strategic project/content calendar execution that addresses short-, medium-, and long-term cohorts as well as 21-day mastery marketing concerns. keeping an eye on and assessing this cohort to make sure it fits the goals and vision of the business.
  4. • Skilfully managing post-party events to guarantee a daily rise in brand visibility and awareness on the LinkedIn platform
  5. • Social media management, which involves tracking impressions of content, commenting on it, and interacting with the audience to promote constructive interactions on the platforms.
  6. • Uploading, arranging, and managing digital assets, such as pictures, videos, polls, and carousels, in order to maximise brand awareness, visibility, and lead generation.
  7. • Helping to find and engage potential customers and leads through the creation and implementation of email marketing campaigns using Meet Alfred CRM software.
  8. • Segmentation email lists according to target audience and niches, then choosing potential customers and interacting with them through lead connections and engagement. removing or adding potential or current clients back into the campaign and dividing up clients who don't fit with the objectives of the business.
  9. • Using LinkedIn Sales Navigator to locate and interact with potential customers, focusing on intelligently defining goals and recommendations.
  10. • Tracking and evaluating the data insights and impressions of material that appeal to customers. In the process, developing original keywords and content ideas based on findings.
  11. Achievement:
  12. • Constantly improvement of digital marketing strategy through excellent content creation, strategic project and content calendar management, post-party activities, brand visibility and awareness, efficient social engagement and management, organisation and use of digital assets, email campaign execution, segmentation of strategic email lists, and use of LinkedIn Sales Navigator.
  13. • Effectively managing the reputation of the brand through professional remarks, interactions, feedback, and responses that resulted in the enrolment of 11 potential clients in the three-month apprenticeship programme for the short-term cohort.
  14. • Enrol seven potential customers in the medium-term cohort program's "21 Days Mastery Marketing Challenge."
  15. • A 50% rise in brand awareness and interaction on the business's LinkedIn channels.
  16. • A maximum of 14,000 content impressions, including likes, humorous comments, celebrations, loves, and so on, on each post, with a minimum of 1000 impressions. We were able to identify the precise keyword that speaks to our clients through this and tailor our content to these insights.
  17. Digital marketing Apprenticeship ( Acadium Limited – Canada). June - September 2022.
  18. Responsibility and duties:
  19. • Assisting in developing, editing, engaging and creating attractive content like polls, carousel posts, video editing contents through various platforms like LinkedIn, YouTube, Slack and others. Ensuring it aligns with the brand voice and message.
  20. • Assisting in planing and executing of project/ content calendar in a timely manner covering short-term, medium-term and long-term cohort and 21 days mastery marketing challenges. Monitoring and analysing of these cohort to ensure it aligns with the objectives and vision of the company.
  21. • Assisting in running of post-party activities to ensuring increase in brand visibility and awareness on LinkedIn platform on daily basis.
  22. • Social media management through audience engagement, commenting, and monitoring of the content impressions in order to foster positive interactions on the social media platforms.
  23. • Uploading, managing and organising digital assets like images, video contents, carousels contents, polls contents to ensure good brand engagement, visibility and identifying prospective clients.
  24. • Assisting in creation and executing of email marketing campaign through meet Alfred CRM software, identify and engage prospective clients and leads.
  25. • Segmenting email lists based on niche and target audiences whereby selecting prospective clients and engaging them directing through lead connections and interaction. Removing or putting back likely or prospective clients into the campaign and separating clients which does not align with the company goals.
  26. • Taking advantage of LinkedIn Sales Navigator to find and engage prospective clients narrowing down the niche to smart setting objectives and suggestions.
  27. • Monitoring and analysing the data insights and content impressions which clients resonates with. Whereby creating a unique keyword, content ideas from the insights.

Education

Robert Gordon University

Digital marketing

08/2023 - 08/2023Master's DegreeClass of 2023
Enugu State University of Science and Technology

Economics

08/2009 - 08/2013Bachelor's DegreeClass of 2013
Skills
Traditional & digital marketingSEO optimizationContent strategysocial media management ResearchVideo editing Email ProficiencyAdobe photoshopProblem solverAnalyzing data
Experience1-3 years
Hourly rate$30/hr
Open to
remotehybrid

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