Shashwat Vishnu
Business Data Analyst
Gurgaon, Haryana, India
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FollowingAs a Business Analyst at GroMo, a Y Combinator-backed startup that offers credit card solutions, I work closely with stakeholders, category managers, and marketing teams to gather and document requirements, analyze data, and develop new products. I use SQL to query large datasets and Power BI to create dashboards and reports that provide insights into customer behavior, trends, and risks, which help in making informed decisions and increasing conversion and retention rates. I have ~2.5 years of professional analytical experience, having previously worked as a Business Analyst and an intern at IndiaLends, a leading online lending platform. There, I executed complex SQL queries and deployed automated Power BI dashboards to guide marketing and product strategies, track user metrics, and predict outcomes. I also participated in data-driven projects to drive process improvements and increase efficiency and revenue. I hold a Bachelor of Technology in Computer Science from Aryan Institute of Engineering and Technology, where I excelled in academic performance and received multiple rewards. I am passionate about solving business problems using data and technology, and I am always eager to learn new skills and tools.
Careers
Business Analyst
GroMo
Full time04/2023 -
- Worked closely with stakeholder, category manager and marketing team to gather andument a notion for
- new credit card product or enhancement to existing ones.
- Analyse large set of data to identify trends, customer behaviour and potential risks. This data-driven analysis
- helps in making informed decisions about credit card offering, pricing, which increase conversion rate by ~2%.
- Developed new credit card products, including defining features, pricing, and positioning in the market. Also
- conduct competitive analysis to understand the market landscape which increase customer traffic by ~12%.
- Uncover insights into customer behaviour and preferences. This information is used to tailor marketing
- campaigns and loyalty programs which leads to increase GPs retention by ~10%
- Automated MIS mapping process through SQL & python which increase our productivity.
- Analysed data related to credit card, customer behaviour, and financial performancto identify trends, patterns,
- and anomalies in the data to provide insights for decision-making and strategy development which increase our
- revenues.
- Continuously monitoring credit card trends and performance to identify areas for improvement and implement
- changes and track their impact on KPI.
Education
Aryan Institute of Engineering and Technology
computer Science
07/2018 - 04/2022Bachelor's DegreeClass of 2022
Skills
SQLMicrosoft ExcelPower BIData VisualizationStatistical AnalysisPython
Experience1-3 years
Hourly rate$30/hr
Open to
remotehybridonsite
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