Business Development Director

PlayEstates

1. Led Business Development activities at PlayEstates, a leading Web3 gaming platform backing in game rewards & NFT's with real life assets to add intrinsic value. During my time at PlayEstates I grew & managed a team of BD professionals, providing training, business plans & performance improvement plans to aid progress securing partnerships & collabs. I am proud to have accomplished the following:
2. Created BD department including the creation of CRM tools, organizational systems & identification of prospects.
3. Identified, pitched & negotiated closed partnerships with leading clients in Web3, Gaming & Blockchain industries, including; GalaxyArena, Red Door Digital, Fuel Network, Attack Wagon Games, Enjinstarter, Delysium, Space Falcon, Liberty Gaming Guild & Place War.
4. Obtained gaming license from PUBG Mobile & closed B2B deals for tokenization as a service and gaming generating 77% of projects revenue & growing the community by 80%.
5. Secured $150k USD funding grant from FUEL Network & received SEC & CFTC approval for project.
6. Hosted engaging AMA sessions to contribute to community growth.

Marketing & Business Development Manager

YDragon

1. YDragon is a cross chain Index Fund provider giving investors the opportunity to own index tokens creating yield generation, auto-rebalancing & a simplified way to passively manage funds. I developed & executed efficient strategies for growth, marketing & created strategic partnerships with range of Web3 & blockchain projects. Achievements included;
2. Implemented multi-channel content strategies and community-driven campaigns to increase community size and engagement by over 180%.
3. Built brand awareness through targeted marketing campaigns & ensured consistent brand messaging across all communications.
4. Part of the team which closed partnerships with projects on the Polygon, Avalanche & Ethereum networks.

Founder

Conscious Kitchenware

1. I founded Conscious Kitchenware; a brand dedicated to reducing single-use plastic consumption, combining my passions for nature, the environment & cooking before exiting the business successfully in 2021.
2. Sourced over 75,000 products and materials from around the world, including China, Australia, and the U.S.
3. Developed and executed effective marketing & advertising campaigns across multiple platforms, achieving a return on ad spend (ROAS) of more than 225%.
4. Generated revenue in excess of $125,000 in first year of operation and grew by at least 15% each year prior to my exit.

Co-Founder & CMO

The Mineraw

1. The Mineraw grew to be Malaysia's largest Natural Skincare Brand providing simple, gentle and clean products that are safe for the skin. I co-founded the brand and was CMO before exiting the business with a successful sale of my shares to an international investment fund. Achievements included;
2. Recognized & featured in British Vogue Magazine within first year of launch.
3. Achieved RM2,600,000+ ($575k) in revenue with limited initial budget.
4. Negotiated contracts & established partnerships with over 35 stockists and brands throughout Southeast & South Asia.
5. Built & engaged a social media following of over 27,000 followers, achieving over 2.6 million post engagements and driving monthly online sales growth.
6. Collaborated with media, agencies, journalists and partners to increase brand awareness and drive growth.

Business Development & Marketing Manager

Crypto1Method

1. Crypto1Method is an online trading educational academy teaching traders of all experience levels multiple trading methods. I began my time as an advisor before taking over the BD & Marketing for the project to aid growth, developing marketing & advertising strategies, pricing formats and generating new business leads & partnerships.
2. Designed customer-focused campaigns to drive new customer acquisition, engagement & retention, growing the active subscriber base by over 75%.
3. Led B2B and B2C business development efforts to expand brand reach and awareness & provide offline partnership benefits to active subscribers.
4. Managed marketing budget and monitored industry trends to inform marketing strategy and investment decisions with an ROI of over 37%. Created & oversaw various forms of content, including blogs, articles and videos to promote brand messaging and engage with target audience.

University of East Anglia

Business Management