Digital Marketing

GeniTeam Solution

1. • Application Store Optimization
2. - maintaining metadata to facilitate organic growth using aggressive keyword experimentation.
3. - analyzing store performance and conversion rates in relation to top countries, languages, and
4. custom store listings.
5. - monitoring key performance indicators to balance rollout percentages.
7. • Paid Growth
8. - utilizing paid media platforms, particularly Meta and Google, to expand the reach of the product to
9. customers who were beyond the product's organic reach.
10. - optimizing campaigns in terms of key metrics such as cost per install (CPIs), click-through rates
11. (CTRs), and conversion rates (CVR).
12. - targeted specific countries based on their conversion rates and better effective cost per mile
13. (eCPM).
15. • Data Analytics
16. - comparing different builds in terms of key metrics such as impressions per daily active user
17. (imp/DAU), retentions, vitals, and progression funnels.
18. - maintaining data for both new and returning users.
20. • Creatives
21. - collaborating with the art team to create store creatives, including icons, feature graphics,
22. promos, store videos, and ads creatives for A/B testing.
23. - keeping a close eye on trending videos and concepts to ensure that the product remains up to
24. date with the latest trends.
26. • Designing
27. - discussing with game designers to improve gameplay based on the analysis of funnel data.
28. - brainstorming with designers on new games ideas

Bahria University Islamabad

IT