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Rashmi Babre

Product Manager

Mumbai, Maharashtra, India
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Ms. Rashmi Babre leads as a Design Director at YUJ designs. Her role involves going into depths of User Centred Methodology (UCD), UX principles, life-centric design approach, best practices, design direction, design management and project governance. Rashmi is a User Researcher and User Experience Designer with 15 years of diverse experience in this field. In her professional engagements, she has worked in the areas of Design Leadership, application design & development, design strategy and user experience. She is known for being a key driver in leading technology teams by bringing designs to reality.
Ms. Babre holds a Bachelors in Engineering from University of Mumbai, India. Rashmi has worked with public and private sector innovators like CapGemini, Oracle, General Electric, IBM and Indian Institute of Technology. Some of her key clients hail from eCommerce, Automotive, Education, Healthcare, Oil & Gas, BFSI, FMCG, Telecom, Govt / Public services, Aviation, IT, Hospitality sectors etc. She specialises in evangelizing innovative solutions by thoroughly investing in user research, market research and strategizing. Her unique approach to design involves using ethnographic and user psychology research to craft omni- channel experiences.

Careers

Design Director

YUJ

Full time12/2020 - 10/2023
  1. Creative direction
  2. Strategic leadership
  3. Innovation & collaboration
  4. Process & UCD implementation
  5. Deliver quality outcomes
  6. Influence leaders/partners
  7. Manage Intl. client portfolio
  8. Business development
  9. Performance reviews
  10. Organisational development
Business Transformation Consultant - Design Thinking

IBM

Full time04/2019 - 11/2020
  1. Design Thinking
  2. Business transformation
  3. IBM Garage implementation
  4. User Research
  5. Experience Design
  6. International client mgmt
  7. End-to-end design delivery
  8. Conducting design workshops
Senior UX Interaction Designer

General Electric

Full time12/2016 - 04/2019
  1. User research - U.S. Oil plants
  2. Design Thinking workshops
  3. UX process implementation
  4. Collaboration & co-ordination
  5. Leading regional UX team
  6. Product quality
  7. Design library creation
  8. Stakeholder management
  9. Training & Mentoring
Sr UX Designer

Oracle

Full time08/2016 - 12/2016
  1. User research
  2. Interaction design
  3. Project management
  4. Team management
  5. Usability testing
  6. Client management
  7. Training & development
  8. Stakeholder management
Lead UX Designer

Capgemini

Full time07/2013 - 07/2016
  1. User research
  2. Interaction design
  3. Project management
  4. Team management
  5. Usability testing
  6. Client management
  7. Training & development
  8. Stakeholder management
Skills
UX design understandingUser research understandingApplication designDesign productionEnhancement of productSoftware designDesign conceptsWeb designDesign processProblem-solving

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