Samreen Anwar
Product Manager
Samreen possesses a proactive and self-driven nature, fueled by a strong motivation to tackle challenges and a deep passion for contributing to an organization that prioritizes creativity, diligence, and ethical conduct. I aspire to advance my career in an environment where I can continue to develop and apply my technical and analytical abilities, ultimately enhancing my professional growth and making a valuable contribution.
Careers
Associate Director - Product Development
Orbispay Financial Technologies Inc
- ASSOCIATE DIRECTOR-PRODUCT DEVELOPMENT & MANAGEMENT Orbis Financial Technologies Inc, Sep 2021 – Present
- The key highlights of my contributions for Orbispay so far:
- • Maintained and managed to deliver 95% Crash Free Mobile App experience on the OrbisPay App, improved it from 45% within a year and developing and driving end-to-end Product Life Cycle and product strategy.
- • Improvement in ObisPay App user journey and user experience and simplified the operational hassle from scratch to 70%
- • Improved the OrbisPay App with API optimizations for front-end level and helped solution architects to cater mass traffic.
- • Orbispay App journey and reduction in system load enabled business efficiency of Operations teams by 40%
- • Managing Product Development and Management with Teams in US, Malaysia, Nepal, India, and Iran.
- • Working closely with business development teams in United States for Product Management, Employer Onboarding and Payroll Integrations.
- • Enabling the best practices for Product Life Cycle and Technology architecture considering the compliance and risks in different states of US with their state regulations also.
- • Working with Data engineering teams for application analytical reports using Business Intelligence Tools, Datadog for monitoring and Snowflake for raw data.
- • Developing the EWA use case including Payroll cards, Saving modules and P2P Payments, Loyalty programs and Credit Scoring modules
- • Responsible for Product requirement, Sprint Development, and product delivery
- • Managing and responsible for BRD and PRDs with business and technical requirements that supports business.
- • Improved the Customer support processes for all the usecases complaint handling
Product Manager
Telenor Microfinance Bank Limited - Easypaisa
- PRODUCT MANAGER- TEAMLEAD OPEN WALLET DIGITAL PAYMENTS AND WALLETS
- EASYPAISA - Telenor Microfinance Bank Ltd / April 2017 – Aug 2021
- Open Wallet:
- • Launched Open Wallet -Debit Card linking integration with MasterCard and raised 3% of revenue for the entire business.
- • Developed the functionality for linking their Physical and virtual Debit/Credit cards with Wallets for online and pass-through transactions via Easypaisa App.
- • Improved the Open Wallet Product success rate of Card transaction up to 70% from 45%.
- • Develop comprehensive financials/business cases and Business plans.
- • Improved Fraud & Risk Rule Implementation for card not present payments and maintained less than 2% Fraud to Sales ratio.
- • Maintained and Improved the Customer Support queries for my developed product less than 5%
- • Responsible to write detailed BRD and PRDs with business and technical requirements that supports business.
- • Worked with Data engineering teams for developing multiple analytical reports including user activity, growth, settlement, and reconciliation.
- • Developed innovative solutions for Banks to identify the bank cards and improved the success rate from 50% to 70%
Associate Manager- Solution Architect
Telenor
- ASSOCIATE MANAGER- SOLUTION ARCHITECT
- Telenor Pakistan / Sep 2015 – Sep 2016
- • Worked in VAS/Digital Services Team. End–to-End Project Planning and Architecture Design for BVS, DMS, NFC, LG and Engro EMAN
- • Performance Analysis support for Orion and Velocity projects.
- • Oversee Technical Documentation (CMMI) in terms of functional, test plans/Use cases and Architecture
- • had an experience of Stakeholder and vendor management. Plus understanding of business value chain process.
- • User Manuals for Location Gateway Portal and complete technical documentation.
- • Technical write –up on Engro EMAN for all business units and technical documentation for GP Health, NFC
- • Server side and web Optimization for Project Orion
Education
Bahria Business School , Islamabad
MBA-Marketing
University of Wah
Computer Sciences
My projects
Open Wallet
Open Wallet for user base with tokenization solution and Pass through transaction for Cardholders
Role: Product Owner
Completed: 9/2023
Live project: https://easypaisa.com.pk/add-funds-to-easypaisa-account/
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