Senior Regional Marketing Specialist

Bentley Systems

1. -Developed & executed annual marketing plans across the whole MENAT region. Planned marketing budgets, monitored progress, and ensured budget adherence.
2. -Established Bentley's training partner program, evaluated potential partners, and selected partners that best fit the company's goals and vision within the region resulting in the generation of a new revenue stream that wasn't available before.
3. -Managed commercial partners and training partners to expand the business in the region.
4. -Managed multiple stakeholders internally and externally to ensure brand awareness and customer satisfaction across all the marketing touchpoints.
5. -Maintained effective internal communication to ensure that all company functions are kept informed of the marketing objectives.
6. -Engaged with government entities and B2B organizations such as RTA, Dubai Municipality, Parsons, AECOM, CH2M, CCC and others.
7. -Executed marketing campaigns to support our channel partners.
8. -Prepared marketing research data to analyze competition, and understand market dynamics and customer insights in each market.

Channel Marketing Specialist MENAT & Poland

HP

1. -Created and executed bespoke marketing plans and campaigns aiming to increase the visibility of our products (both online and in store) and ensure sell-out at our top-tier e-tail and retail partners. Increased sales by 70% YOY and expanded the retail footprint to 6 new partners and the execution of 20 new retail in-store displays.
2. -Monitored sell-out and worked closely with the sales team to set up additional marketing activities for slow moving SKU’s.
3. -Managed the annual budget for all partners & e-tailers in the region, in addition to managing all vendors, and payments.
4. -Liaised with stakeholders (e.g. internal teams such as, Digital Marketing, Social Media, PR, Strategic Marketing, etc. as well as marketing agencies and partners) to coordinate projects and effectively reach the gaming end users, and other consumers.
5. -Managed assets' localization for regional product launches and assisted the partners with their product set up. Managed partner staff training (whether it is via their training program, online modules, via merchandisers or at staff events).
6. -Coordinated partner events in conjunction with the strategic marketing team for product launches, in-store events, tournaments, staff training sessions, merchandising ambassador days etc.
7. -Leaded on the Point of Sale (POS) requests for the region, in addition to working with local merchandising agencies to ensure store staff become knowledgeable product ambassadors .
8. -Utilized timely consumer and retail market trends to drive product sales and conversion.
9. -Ensured we have the best possible visibility of our brand and products in stores, showrooms and partner websites.
10. -Worked with partners to increase our product visibility through Product Listing Ads (PLA’s) and other Digital Marketing methods. And managed our portfolio of merchandising agencies, as HP's first point of contact.

Marketing Manager MENA & Turkey

Grundfos

1. -Developed & managed the annual marketing & communications plan for the MENAT region to support strategic targets, objectives, and priorities for different customer groups.
2. -Strengthened brand awareness and positioning through new product launches, planning and executing local and regional campaigns, events, seminars, trade fairs, and facilitating training for 17,000+ customers, and channel partners in 2020/21.
3. -Executed the marketing and communications plans for both traditional and digital activities effectively.
4. -Established Grundfos academic program resulting in the training of more than 300 students across different UAE universities in 2020/21.
5. -Increased brand awareness by 40% through content creation for both traditional and online channels including social media platforms and our local website.
6. -Worked closely with external agencies to develop & implement the marketing plan for B2C and B2B including In-Store, POSM, PR, Media Planning, exhibitions & events, and sponsorships.
7. -Developed & maintained existing and new accounts by implementing an ABM strategy, in addition to producing customer case studies and video testimonials.
8. -Developed a marketing strategy to support our channel partners and distributors.
9. -Analyzed campaigns' performance against predefined KPIs & measured ROI providing detailed reports to top management.
10. -Supported the company’s strategy and common goals through cross-functional collaboration with other teams/functions to enable the proactive participation and delivery of commitments.

Business Development Specialist MENA

Zigurat Global Institute of Technology

1. -Developed and executed a strategic plan to attract a diverse range of customers to sign up for our postgraduate studies.
2. -Overachieved my sales target by 50% resulting in doubling the enrolment across the various masters programs.
3. -Identified and generated leads through various channels, including online research, Telecalls, and social media.
4. -Built relationships with key decision-makers and influencers within target industries to attract customers and make Zigurat their university of choice for their postgraduate studies.
5. -Clearly communicated the benefits and value of joining our masters programs, highlighting relevant sessions, speakers, workshops, and networking opportunities to potential customers.
6. -Addressed customer inquiries and concern to influence their decision of joining the masters programs.
7. -Conducted persuasive sales presentations to showcase the masters programs' unique offerings and benefits.
8. -Utilized market research and industry insights to identify potential customer segments and target them effectively.
9. -Compiled and analyzed data related to business development efforts including lead generation, conversion rates, and ROI on various marketing activities.
10. -Maintained a database of potential clients for follow-up on a daily basis, in addition to assisting them with post sign up process and attestation of all the documents and paperwork.

Marketing Specialist

Mapei

1. -Maintained and developed positive relationships with all partners related to our marketing activities. Negotiated prices with different suppliers to ensure cost-efficiency.
2. -Prepared & reconciled the marketing department's expenses report with the accounting department.
3. -Prepared quarterly market reports.
4. -Monitored promotional material quantity such as giveaways, flyers, brochure, etc.
5. -Assisted in managing the planning and execution of conferences, seminars, events and trade exhibitions.
6. -Organized and optimized technical training for internal and external stakeholders to ensure maximum impact and communication effectiveness through visual effects, giveaways, informational pamphlets and other promotional material.
7. -Coordinated all branded visual and printed materials including store signage and office branding, factory, and company vehicles.
8. -Managed the company’s public relations profile in liaison with an external PR agency.

American university in Cairo

Marketing