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David Massaad

Marketing manager

Dubai - United Arab Emirates
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An experienced Marketing and Business Development Manager with over 15 years of extensive industry experience across the
Mediterranean (Turkey & Cyprus), Middle East, North & South Africa, and the Indian Subcontinent regions. I possess a proven track
record of achieving remarkable results, specializing in the formulation and execution of robust Marketing Strategies as well as adept
management of Online Marketing endeavours, including e-commerce and Digital and social Media projects. My reputation is built on
consistently delivering substantial profit growth within fiercely competitive markets. I am skilled in leading and mentoring
multicultural teams, with a well-established ability to foster collaborative partnerships across various functions. My professional
acumen is complemented by a people-centric approach that thrives in dynamic, fast-paced business environments.

Careers

Regional Marketing and Business Development Manager

Ansell Healthcare Europe

Full time10/2018 -
  1. • Planned and implemented the 360 degree marketing campaign to support the introduction of new programs, products, or solutions.
  2. • Worked closely with Sales to continuously optimise the product portfolio: identifying global products with market potential and
  3. monitoring the financial performance of individual brands and products.
  4. • Ensured successful and on-time launch of new products in the region: guiding developing, introducing, and positioning new
  5. products. Responsible for localising launch materials and ensuring all tasks related to product creation are executed (product set up
  6. in systems, sample inventories for launch packs, etc.
  7. • Analysed competitor strategy, positioning and product launches & communicated findings to the regional and global management.
  8. • Collaborated with the regional Finance Business Intelligence and sales to conduct quantitative analysis on current business
  9. performance (margin analysis, led by vertical) and identify potential markets and segments for strategy and new product planning
  10. and implementation of marketing activities.
  11. • Effectively communicated with regional and global stakeholders on marketing activities, ensuring efficient execution of marketing
  12. programs and projects.

Education

Notre dame unicersity

Business Administration- Marketing

09/2000 - 06/2006Bachelor's DegreeClass of 2006
Skills
Traditional & digital marketingStrategic planningData analysis and explorationPerformanceTeam ManagementSalesforceGoogle AdsMicrosoft OfficeCRMSAP
Experience8+ years
Hourly rate$250/hr
Open to
remotehybridonsite

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