Nauman Mohammed
Marketing manager
Dubai - United Arab Emirates
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Followers0
FollowingI'm a results-driven digital marketing leader with a strong track record in fintech and online banking, with passion for crypto and Defi, optimizing online marketing campaigns in the Middle East. With over 8 years of experience in the field, I excel in AI-driven SEO, data-driven PPC, social media marketing, and content optimization for peak performance. My passion for technology and marketing drives me to continually expand my skill set, staying ahead of industry trends to deliver exceptional value to my clients. As a holder of a Master of Business Administration degree, specializing in brand management, I've successfully managed both international and in-house projects for B2B and B2C markets, utilizing AI-driven strategies for enhanced performance. My expertise in data-driven copywriting has played a pivotal role in achieving remarkable results, including scaling the SEO of The Butterfly Effect Co's website, launching high-impact campaigns for luxury car brands and publicly listed companies, and creating and managing dynamic remarketing campaigns for American Mec with a focus on performance optimization.
Careers
Marketing Manager
Appro (Fintech)
Full time07/2022 -
- Managed the top 15 high-competition banking keywords in the UAE to the 1st page of search results. Increased organic search traffic by
- 75% through comprehensive on-page and off-page optimization techniques, Contributed to a 60% growth in search engine rankings over a
- span of 6 months.
- Grew social media followers by across 3 platforms within 7 months. Curated and published engaging content resulting in a 50% increase in
- average user engagement. Utilized data-driven insights to adapt strategies, resulting in increase in monthly growth in social media-driven
- website traffic
- Managed an ad budget of 50k AED, achieving a consistent month-over-month Return on Ad Spend (ROAS) increase of 30%. Achieved a 20%
- improvement in Click-Through Rate (CTR) through impactful ad copywriting and refined bidding strategies. Led to an increase in site traffic
- and a 15% rise in conversions (top funnel) within a quarter.
- Implemented Zapier for CRM integration, resulting in a 40% reduction in manual data handling and improved campaign targeting accuracy.
- Enhanced efficiency in campaign management, leading to a 25% decrease in campaign setup time. Achieved a 30% reduction in audience
- overlap, optimizing ad spend and improving overall ROI
- Analyzed and reported on key marketing metrics, contributing to a 15% increase in data-driven decision-making within the team. Provided
- insights that led to a 10% improvement in marketing strategy effectiveness and alignment with business goals.
- Formulating the company's brand strategy, aligning it with business objectives and target audience's needs and expectations. Including
- defining our unique value proposition.
- Managing all stakeholders, coordinating with vendors, agencies & all outdoor marketing channels & partnerships for marketing collaborations
- & cross promotional activities.
Education
Kannur University
Marketing
03/2014 - 03/2016Master's DegreeClass of 2016
My projects
Marketing & Logistical Distribution channel - Deccan Plast Industry
No image available
Research and Analysis: Conducted in-depth research into distribution channels within the context of the Deccan Plast Industry, Mangalore. This involved gathering and analyzing relevant data, market trends, and competitor strategies. Project Management: S
Role: Researcher
Completed: 3/2016
Live project: https://deccanplast.com/
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Skills
PerformanceMarketingSocial mediaData analysis and explorationAdvertisingArtical, blogs and any english content editorContent strategyAdsSEOSEO optimization
Experience8+ years
Hourly rate$30/hr
Open to
remotehybridonsite
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