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Syed Musharaf

Marketing Consultant

Karachi
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Head Software Implementation/Business Analyst

S.A.H Enterprises Inc

Full time08/2021 -
  1. Conduct the required assessment of the enterprise. Examine all business
  2. processes that the software system cover.
  3. Identify the main pain points of the company: the most common problems
  4. and areas for improvement. Besides, reach out to the intended users and
  5. collect their input.
  6. Build case around the most arduous tasks.
  7. Make a detailed plan of how the software will improve the efficiency of
  8. business processes.
  9. Increase the productivity of the team, and eliminate any pain points.
  10. Analyze both tangible and intangible costs, as well as all the benefits that the
  11. software product will bring to the business.
  12. Create a timeline that clearly shows the time it will take to implement the
  13. software modification as required and a projected timeline for making a
  14. profit.
  15. 2. Define a change management strategy and plan to prevent common mistakes
  16. use an effective collaborative Agile Scrum project management tool to make
  17. changes during the software lifecycle.
  18. Ensure excellent communication between IT leaders, Implementation teams
  19. & end users. Focus on initial staff training, and provide additional training
  20. opportunities. Providing valuable insights to support decision-making.
  21. 4. Play a crucial role in enhancing efficiency, reducing waste, and maintaining
  22. quality within the organization.
  23. Responsible for developing and implementing Digital Marketing strategies
  24. that promote a company image. Manage various channels like social media
  25. networks, Google Ads, S.A.H website Development and content to deliver a
  26. persuasive and cohesive marketing message to audience.
  27. I administered and supervised company owned team “Karachi Knights” in the
  28. Cricket Mega Star League MSL. I single handedly look over the digital and
  29. conversational marketing of the team while further managing the team and
  30. related proceedings
  31. & end users. Focus on initial staff training, and provide additional training
  32. opportunities. Providing valuable insights to support decision-making.
  33. 4. Play a crucial role in enhancing efficiency, reducing waste, and maintaining
  34. quality within the organization.
  35. Responsible for developing and implementing Digital Marketing strategies
  36. that promote a company image. Manage various channels like social media
  37. networks, Google Ads, S.A.H website Development and content to deliver a
  38. persuasive and cohesive marketing message to audience.
  39. I administered and supervised company owned team “Karachi Knights” in the
  40. Cricket Mega Star League MSL. I single handedly look over the digital and
  41. conversational marketing of the team while further managing the team and
  42. related proceedings
Manager Marketing & Non fuel Business

Hascol Petroleum Limited

Full time09/2016 - 11/2019
  1. Developed Marketing Strategy and execution plans & budgeting for Highstreet, Industry & Retail linked up with FM channels, Print & Promotional
  2. activities..
  3. Leads organizations marketing plan in coordination with sales to achieve
  4. overall objectives.
  5. Manage Organizational image creation & Maintenance presence building &
  6. monitoring.
  7. Ensure articulation of Organization’s desired image and position. Assure
  8. consistent communication of image and position throughout the Organization
  9. and to all stake holders both internal and external.
  10. Ensure that the Organization regularly conducts relevant market research.
  11. Monitor trends in the market.
  12. Developed brand building & sales promotion campaign, advertising and direct
  13. marketing programs to support all lubricants and retail market segments
  14. involved in the business development of the company.
  15. Creating synergy between the operations of the two business segments (fuel
  16. and lubricants).
  17. Sound Understanding of competition activities and development.
  18. NFR Non Fuel Retail – Allied Business
  19. Development, coordination & accountable to launched the opening of new
  20. NFR initiatives nationally.
  21. Reshaping and opening the C-Store, tyre care, car wash, lubricants change
Manager Brand Marketing /NFR / Training

Byco Petroleum Pakistan Limited

Full time05/2015 - 02/2016
  1. Developed Marketing Strategy and execution plans & budgeting for highstreet, Industry & Retail outlets.
  2. Actively launched the products in the high street & Industries and retail
  3. forecourt.
  4. Part of a team for the development of TV Commercial.
  5. Provide the best possible retail branding solution. Developed business
  6. communication & Marketing material for year marketing. Coordinate with
  7. the internal stake holders (Retail sales, retail development) and external
  8. stake holder retailers, NFR partners’ alliances, Venders) to provide support in
  9. the improvement.
  10. Established Alliances with reputed Business Entities to develop the Allied
  11. Business Retail segment to generate a sustainable income avenue.
  12. Process revenue generating agreement with beverage & FMCG companies.
  13. Agreements for ATM & Branchless banking, credit card machines (POS)
Manager Allied Business / Media Communication

Hascol Petroleum Limited

Full time01/2007 - 04/2015
  1. Define & deploy strategic Front line lead in building NFR / Allied Business.
  2. Marketing and Media Communication Departments, shaping plans / road
  3. map for the company.
  4. Front line lead for media (Press & T.V).Maintain strong media relations.
  5. Managed media campaign of Hascol Initial Public Offering (IPO).). Company
  6. official Media spokesman.
  7. Manage Organizational image creation & Maintenance, presence building.
  8. Introduce Hasmart (C-Store) Merchandizing Manual and Hascol Petroleum
  9. Limited Tag line “Experience that makes brilliance” & “Future is Hascol”.
  10. Launched successful promotions at Hascol Petrol stations nationwide with
  11. FMCG and Beverage Companies.
  12. Establish Strategic Alliances (revenue generating agreements) with reputed
  13. Business Entities to develop the Allied Business Retail segment of the
  14. company and generate a sustainable income avenue.
  15. Corporate Agreements for ATM’s and POS machine with banks.
  16. Prepared LPG comparative analysis & basic parameter. Cost comparison
  17. based on Petrol, CNG & LPG. Article on LPG in Gulf & Economics magazine.
  18. Represent the company in C-Store connection forum event held in Dubai,
  19. attended by world OMC decision makers and top designers, Fabricators and
  20. World retail industry.
Coordinator

Marks & Spenser Ltd

Full time03/2002 - 05/2006
  1. Manage food management system. Responsible for in store product
  2. availability with the Coordination of depots and maintain products progress.
  3. Coordinate to manage in-stores marketing and marketing material.
  4. Responsible for credit cards & Loan in-store sale. Customer services &
  5. Merchandising

Education

Dublin Metropolitan University

Marketing Management

01/2005 - 03/2006Master's DegreeClass of 2006
Skills
Agile methodologiesPromotion and MarketingMarketing strategyMarket researchScrumB2B product managementsocial media management Project Management SkillsProblem-solving skillsSr. Marketing Consultant
Experience8+ years
Hourly rate$25/hr
Open to
remoteonsite

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